Sugar & Silk

Alisha of Sugar YYC, a home-based beauty business with a cult following in Calgary, Canada, was Knockout's very first client and remains one of our favourite stories.

While Alisha had created her new brand, Sugar and Silk, herself, she needed a partner in storytelling and amplification to support the opening of a new storefront.

THE DELIVERABLES

Brand & Competitor Positioning Strategy
Squarespace Website Design & Development
Social Media Strategy & Management
Digital Advertising Campaign
Influencer Relations

THE SUCCESS STORY

Alisha already had a stunning reputation with over 250 5-star reviews across platforms, so exchanging gifted experiences for user-generated content from top, local influencers was an easy sell. A total of 10 influencers promoted the experience on their channels on a complimentary basis, a combined following of 182K.

“Katrina is absolutely incredible at what she does.

I had multiple meetings with other agencies that lasted hours, and I was still unsure, just three minutes on the phone with Katrina and I knew she was the one.

She’s always on the ball with communication, very clear laid out plans, and meets every deadline with ease. She has taken so much off my plate as a business owner.

Sugar & Silk

“Katrina is absolutely incredible at what she does.

I had multiple meetings with other agencies that lasted hours, and I was still unsure, just three minutes on the phone with Katrina and I knew she was the one.

She’s always on the ball with communication, very clear laid out plans, and meets every deadline with ease. She has taken so much off my plate as a business owner.

If you are wondering about hiring her, just go ahead and do it. She’s worth every penny and more.” - Alisha Hyman, Founder, Sugar & Silk

A Relentless Pursuit for Change