Can I let you in on a little secret?

I always wanted to be a CEO.

Not the kind buried in spreadsheets, but the kind who leads with vision, creates meaningful impact, and empowers others to be seen and celebrated for what they do best.

After spending 10 years in corporate marketing and PR, in 2022 I left a lucrative real estate role to build a brand that was fully aligned with my values, voice, and vision.

That brand is Knockout Directive—and today, it’s a powerhouse Public Relations consultancy for personal brands.

When I walked away from my corporate career, I wanted to create a business that reflected my purpose, not just my résumé.

I knew I was meant for more than water cooler small talk and 40 hours of screentime.

I wanted to lead with heart, elevate other business owners, and build something that created real visibility and impact.

When I founded Knockout Directive, I redefined what it meant to be a CEO.

To me, it means blending strategy with soul, building brands that not only work but resonate. I now help service providers, coaches, and thought leaders become highly visible experts in their industries through personal brand development and modern PR tactics.

My clients have been featured in Vogue, The New York Times, and podcasts across the globe—not because they had massive audiences, but because they learned how to position themselves as the go-to authority in their space.