• START RADIATING BIG BRAND ENERGY

    book a discovery call

  • START FEELING FAMOUS

    My Signature Publicity Coaching Program teaches you how to effectively pitch yourself to the media and attract the PR opportunities you deserve.

    Learn More

I empower passionate service providers and lifestyle brands with the magic of public relations.

At some point, public relations gained a reputation as a tactic reserved for big businesses with big headlines, and I’m here to tell you that’s just not true.

I work with personal and lifestyle brands on marketing and public relations campaigns that define their unique brand positioning, and amplify their story using media outreach.

I’m Katrina Owens

Founder & Publicist

THE KNOCKOUT DIFFERENCE

Not like other publicists.

I know that the success of your public relations campaign is rooted in the strength of your brand. That’s why I help you discover and define your brand presence before beginning media outreach – so you can ensure an efficient use of time and budget. 

For business owners that want to learn more about harnessing the power of public relations for their brand, I offer ‘done with you’ media training programs that give you the tools to effectively pitch yourself to the media, and manage your own public relations efforts


KNOCKOUT CLIENTS ARE SEEN IN
 
PHILOSOPHY

Big Brand Energy, defined.

Big Brand Energy is when your brand’s online presence seamlessly translates into offline experience. It’s the affinity you create with your ideal client that incites them to make their first (and continued) purchase. It’s using strategic marketing and public relations efforts to amplify your story, regardless of the size of your business. 

Here are all the ways I help businesses cultivate their own Big Brand Energy:

  • The research and framework your brand needs to reinforce its unique position in the marketplace, to better reach your target audience. Packages available for both Personal and Corporate brands.

  • It all begins with an idea. For businesses looking for a visual identity, voice, and online presence that is rooted in strategy, yet reflective of a greater vision, Knockout can facilitate a variety of creative brand design services (including: brand and website design, creative direction and advertising campaign development).

  • For businesses looking for more traditional consulting, Brand & Publicity Management is my signature service, focused on bringing cohesion to your brand presence, and amplifying your story using modern social media and public relations methods.

  • For personal brands and small business owners looking to amplify their brand on a smaller budget, I offer Publicity Coaching that gives you the tools and training you need to grow brand presence and authority by effectively pitching yourself to the press.

Reviews

“Our new brand represents exactly how we want to show up in our space, and we couldn’t have done that without Katrina.”

“Katrina clearly takes the time to understand the market and the intricacies involved to keep my company relevant, while obtaining healthy growth.”

“Katrina is incredible at what she does. From the first conversation I knew my business was in good hands. I am incredibly happy with my rebrand and everything KO has done up until this point to help my business grow.”

“An absolute rockstar! We have used Knockout for multiple campaigns, and they have knocked it out of the park every time!”

“Katrina is proficient, friendly, collaborative and knowledgeable. Always available for questions or support, she continually pours herself into all her clients initiatives while making us feel like we are the only one she is working for.”

“It has been very hard for me to find someone who understands my content goals, and Katrina hits the nail on the head each time.”

TESTIMONIALS
WHAT I LOVE TO DO

Speaker & Educator

I would love to speak at your next event or workshop, or as a guest on an upcoming podcast episode. I love to chat about all things brand, PR and entrepreneurship (with a touch of stand-up comedy).

“Absolutely LOVED hearing you speak today, Katrina. SO much helpful knowledge. I’m excited to learn more from you!”

-Event Attendee, Shine Online Lunch & Learn

Marketing & PR Consultant

With 10+ years of corporate marketing and public relations experience, I continue to support many organizations as a fractional publicist or Chief Marketing Officer.

Personal Brand & Publicity Coach

I wholeheartedly believe that PR is accessible to every business, regardless of size or budget. My Publicity Coaching program includes a ‘done with you’ strategy, and all of the tools you need to effectively pitch yourself to the media.