Publicity Coaching
Skyrocket your personal brand’s visibility and start feeling famous by landing Public Relations opportunities that get you in front of your dream clients.
Hey girl, you’re killing it.
You have deep knowledge in your field, and everyone you talk to is totally inspired by your unique brand and expert insights.
You may have been asked to speak at an event or on a podcast once or twice, but now? You want more.
You want to own the spotlight and start receiving an abundance of public relations opportunities — from news features, to interviews, speaking gigs and beyond.
My Signature Publicity Coaching Program teaches you how to effectively pitch yourself to the media and attract the PR opportunities you deserve.
“Katrina stands out as an anomaly in the entire space, possessing the unique ability to make each of her clients feel unique, worthy, and full of possibilities—regardless of their budget, brand presence, or company size.”
Suraiya Kara, Publicity Coaching Client
I know you think Public Relations is just for celebrities and large organizations, but it’s actually the exact tactic personal brands & small business owners need to explode their visibility.
I’m Katrina Owens.
I never dreamed of being an entrepreneur. I started my business out of necessity after leaving a misaligned work environment. At first, I thought I would just operate as any other freelance consultant, until I harnessed the power of public relations to build my personal brand.
Once I leaned ALL the way in to being the CEO of Knockout Directive and an expert in public relations for personal brands, I realized just how many opportunities there were available to me. I started securing podcasts, speaking engagements, and features in publications, all within my first year of business.
The result? I doubled my business’ revenue in its second year, developed a 3-month waitlist for my programs, and I have a lot of freaking fun doing it.
SKYROCKET YOUR REACH & START FEELING FAMOUS WITH THE POWER OF PRSignature Publicity Coaching Program
Here’s what’s inside:
A custom-created Public Relations Playbook developed just for you, that you can continue to reference long after the program is over.
A starter media list including handpicked podcasts, publications and events, and the contact information you need to reach out.
Branded media kit, professionally designed using your existing brand assets.
One PR Strategy & Training Session to show you exactly how you can start successfully reaching out to the media.
Six bi-weekly Mini Sessions to review your previous pitches, devise new story angles, and discover new media opportunities.
Ongoing access to Katrina via WhatsApp for questions and feedback [Weekdays, from 9am - 5pm PST].
This 3-month program has everything you need to:
Learn how to effectively pitch yourself to PR opportunities, like interviews, speaking gigs, brand partnerships AND MORE.
Develop your unique position and key talking points so every PR opportunity amplifies your brand and delivers more opportunities, straight to your inbox.
Revamp your online presence so you become a powerhouse for attracting just as many opportunities as you pitch to (if not more!)
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PAY IN FULL
$3,000 USD
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PAYMENT PLAN
$799 USD/month for 4 months.
IS THIS PROGRAM YOUR PERFECT FIT?You have an active & engaged following on at least one social media platform (even if it’s a small one!)
You are excited about the possibility of speaking on more stages and screens (even if it makes you a bit nervous!)
You are crystal clear on your personal brand and what sets you apart (you just need more people to know about it!)
“I’m already putting SO much effort into my social media content,
do I really need to worry about another tactic?”
Of course you don’t need to worry about another tactic, but if you’re passionate about amplifying your personal brand and becoming well-known for your work, PR is the natural next step for your business.
“I have a steady stream of referrals and no problem generating new leads, so why do I need PR?”
Well let me introduce you to my little friend, Brand Authority. Even if you’re already great at cultivating brand awareness and reach, authority is cultivated through features and interviews that position you as the expert in your field. This allows you to charge a premium price point for your services, making you more money.
“I haven’t been in business that long, I don’t have that many followers, and I haven’t met my revenue goals yet. I don’t think I’m ready for PR.”
I had only been working in my business full-time for 2 months when I was invited to speak at my first event. I had about 300 followers, and I didn’t feel “ready” either. But that one event had a massive impact on my business and self-confidence, and is truly a testament to the fact that you decide when you’re ready for PR. There’s no perfect moment.
Frequently Asked Questions
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While you may not be press-ready when you first apply, I’ll make sure you have all of the resources you need to ensure you and your brand are ready to start landing features and interviews.
I may recommend one of my Personal Branding programs to you first, to ensure we have a solid foundation to build from. We can talk more about that after you submit your application. -
Once you’ve completed your initial onboarding call and questionnaire, I will get to work on a completely custom, done-for-you strategy, media list and media kit.
After these deliverables are compete, you participate in a 90-minute training session where we review your strategy, resources, and I give you all of the information you need to put it into action.
During the 3-month coaching period, you will follow my guidance on executing your own outreach to the opportunities I’ve provided to you in your media list. We will touch base on bi-weekly calls where we chat about what’s working, what’s not, and steps for improvement.
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After offering several variations of this program, I found 3 months was the most effective way for clients to maximize their results. Crafting pitches and seeking out new opportunities is not always easy. This way, I can provide continuous support to you as you experiment with the stories and promotional avenues that best work for your business.
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No credible publicist will guarantee organic results, but I take pride in creating actionable strategies that will land you interviews and features with realistic media targets. While you may not be featured in VOGUE (at least not right away), I know we can land opportunities with outlets that match your current stage of business growth and following.
If you don’t land at least three opportunities during our time working together, and you’ve followed my suggestions and resources to a T, I will continue to support you until you do. -
You will have the option to purchase a pack of Strategy Sessions that you can use whenever you need them. You will also always remain in my universe, and I will happily send you any opportunities that I think you may be a great fit for.
Yes, I regularly attract more and more opportunities to speak on podcasts and stages, but let’s be real here — I’m not sharing anything groundbreaking or lifegiving. I simply found a way to share my unique perspective on the channels that reach my ideal client, and you can too.
I developed this program because I was sick of seeing so many talented women shy away from the spotlight, thinking that they weren’t worthy of the platforms their competitors are on.
You deserve the spotlight just as much as anyone else, and I want to show you just how easy it is to claim it.
