When I first started chatting with Amelia, Co-Founder of Gymnasts for Change Canada, I was immediately drawn to her team’s mission to eradicate the culture of abuse in Canadian sport. While we initially met to discuss a social media strategy, through conversation we realized that we could work together on a broader brand revamp to ensure the organization was well-equipped for the tireless advocacy efforts ahead of them.

THE DELIVERABLES

• Visual Brand Identity & Language / Voice

• Squarespace Website Design & Development

• Social Media Strategy & Management

• Public Relations Management

THE SUCCESS STORY

I continue to support Gymnasts for Change Canada on their social media and public relations efforts. Through their advocacy efforts and expert brand positioning, the G4C team have become subject matter experts, and receive ongoing news coverage from top North American news outlets. Most recently, one of the organization’s official statements gained over 200 media mentions within 24 hours, and the team secured both radio and TV interviews on Canada’s top networks (including: CBC, CTV National, Global Television).