Press & Editorial
Why Personal Brands CAN (and should) Manage their own Public Relations
In this blog post, Katrina Owens explains why mastering your own PR strategy is the key to building a powerful personal brand. Discover how relationship-building, pitching skills, and a proactive approach can make your brand famous—without relying on costly agencies.
Where to Start if You're an Interior Designer Looking to Use Public Relations in 2025
In this latest blog post from Katrina Owens, interior designers will learn how to position themselves as an industry expert, secure media features, and build a press-worthy personal brand—without hiring an expensive PR agency.
Under 30 CEO: How to Incorporate Visual Branding into Your Personal Brand
Katrina Owens, CEO & Founder of Knockout Directive, was recently featured in Under 30 CEO for her insights on the important of visual brand identity in personal branding.
How a Personal Branding Expert can Drive your Business’ Success
Looking to build a personal brand that truly resonates? Discover how authentic personal branding can transform your business and attract ideal clients. Learn why aligning your brand with your passions and vision is key to creating a standout, lasting identity.
Accidental CEO Podcast: Small but Mighty — Mindset, PR Strategies & Brand Growth
Katrina shares her journey from a corporate career to becoming an accidental CEO on the latest episode of the Accidental CEO Podcast. She discusses the challenges she faced in starting her own business and the importance of overcoming self-doubt, along with the value of PR for small businesses and personal brands.
American Marketing Association: Safeguard Your Brand — Expert Reputation Management Strategies for Marketers
Katrina Owens, CEO & Founder of Knockout Directive, was recently featured in the American Marketing Association’s blog for her insights on reputation management strategies for personal brands in the marketing industry.