Press & Editorial
Elevating an Interior Designer’s Personal Brand using Public Relations
In this post, we explore how Katrina helped a Canadian interior designer build momentum for her brand through strategic public relations.
Landing your First Media Feature for your Personal Brand
Join Katrina Owens as she shares more client results from the one-of-a-kind group publicity coaching program, 5 Weeks ‘til Famous.
Expansive CEO: The Power of Personal Branding & PR
In this episode, Hannah Chapman, CFP, APMA, CRPC, of Expansive CEO, talks with Katrina Owens, owner of Knockout Directive PR, about ways you can start developing your personal brand today!
From Pitching to Partnerships: How Personal Branding Helped Anne Secure Big Wins
In this blog post, Katrina sits down with a previous group publicity coaching client, Anne Mok, to learn about all of the juicy opportunities she’s been securing for her personal brand since completing the program last summer.
Navigating the ‘Trust Recession’ with Personal Branding and Public Relations
The Trust Recession is here, and it’s changing how customers make decisions. In this blog post, Katrina Owens dives into why personal branding and public relations are the ultimate tools for building trust, authority, and lasting connections in 2025—complete with actionable strategies to make your brand stand out.
Building a Personal Brand with Authentic Style & Public Relations
The Knockout Directive team was thrilled to land an invite to this year’s Vancouver Fashion Week — call it a personal brand milestone. In this blog post, Katrina explores how our personal hobbies and interests contribute to the success of our personal brand’s PR campaigns.