Press & Editorial
American Marketing Association: Safeguard Your Brand — Expert Reputation Management Strategies for Marketers
Katrina Owens, CEO & Founder of Knockout Directive, was recently featured in the American Marketing Association’s blog for her insights on reputation management strategies for personal brands in the marketing industry.
Elevating an Interior Designer’s Personal Brand using Public Relations
In this post, we explore how Katrina helped a Canadian interior designer build momentum for her brand through strategic public relations.
Landing your First Media Feature for your Personal Brand
Join Katrina Owens as she shares more client results from the one-of-a-kind group publicity coaching program, 5 Weeks ‘til Famous.
Expansive CEO: The Power of Personal Branding & PR
In this episode, Hannah Chapman, CFP, APMA, CRPC, of Expansive CEO, talks with Katrina Owens, owner of Knockout Directive PR, about ways you can start developing your personal brand today!
From Pitching to Partnerships: How Personal Branding Helped Anne Secure Big Wins
In this blog post, Katrina sits down with a previous group publicity coaching client, Anne Mok, to learn about all of the juicy opportunities she’s been securing for her personal brand since completing the program last summer.
Navigating the ‘Trust Recession’ with Personal Branding and Public Relations
The Trust Recession is here, and it’s changing how customers make decisions. In this blog post, Katrina Owens dives into why personal branding and public relations are the ultimate tools for building trust, authority, and lasting connections in 2025—complete with actionable strategies to make your brand stand out.