Press & Editorial
Building a Personal Brand with Authentic Style & Public Relations
The Knockout Directive team was thrilled to land an invite to this year’s Vancouver Fashion Week — call it a personal brand milestone. In this blog post, Katrina explores how our personal hobbies and interests contribute to the success of our personal brand’s PR campaigns.

Transform your Event Public Relations Strategy with Personal Branding
In this blog post, the Knockout Directive team unpacks why personal branding is essential for successful event public relations, and how it can help your next event stand out, sell out, and cultivate a community that keeps coming back.

The Rectified Podcast: Personal Branding — The Ultimate Marketing Strategy for Founders
In this episode, Katrina and Sandy delve into the essentials of personal branding, its intersection with public relations, and effective strategies to cultivate an influential brand identity.

CanvasRebel: Inspiring Conversations with Katrina Owens of Knockout Directive
CanvasRebel interviews Katrina Owens for a second time this year, this time for their ‘Inspiring Conversations’ series.

Fly Flamingo Fly: Social Media is PR and YOU are Your Brand
Join host Megan Shallow of Fly Flamingo Fly and Katrina as they discuss Social Media and PR and how YOU are your brand. They dive deep into the stories and strategies that empower you to take flight in your personal and professional life.

Ditch the Struggle: Leaping into Entrepreneurship, Crushing Self-Doubt & Building Big Brand Energy
Katrina dives into a conversation with host Alana Ruoso of Ditch the Struggle about why PR is essential for small businesses, not just big corporations.