Press & Editorial
The Erika & Abi Show: This One PR Trick Can Get You on TV
In this episode, Erika & Abi interview Katrina Owens, a public relations expert, discussing strategies for booking speaking engagements, the importance of public relations (PR) for personal branding, the power of speaking authoritatively on social media, and effective pitching techniques for media appearances.
How to Become an Event Speaker — Without any Prior Experience
When working with personal brands on their public relations efforts, speaking engagements always top the list of goals.
While this is always a #1 goal, it also comes along with the #1 question: How can I start securing opportunities when I have no prior experience stepping on stage?
Mimir the Podcast: Mindset is the Greatest Block to Entrepreneurship
In this episode Maddie Kelly sits down with Katrina Owens, the CEO of Knockout Directive, a PR and marketing firm. We chat about all things marketing and PR for entrepreneurs, and you’ll learn how to get on PR lists, how to make great content, and the difference between good PR and bad PR.
How a Consultant Shows Up for her Personal Brand, even in Hard Times
Katrina dives deep on how you can continue to show up for your business, even while navigating life's challenges. Read the article to learn more about maintaining your brand presence on hard days.
Here’s Why your Personal Brand is Worth the Hype
It’s challenging for us to step outside our body and recognize how much value our personal brand holds; but when we can treat ourselves like a product we’re selling, we can apply the same tactics that big brands use to drive promotional efforts to their business every day.
Quotable Magazine: A Day in the Life of Katrina Owens
So much gratitude for Quotable Magazine sharing a day in my life as a female founder.