Let’s make magic.

I offer a variety of brand, marketing and public relations services to clients across industries. The best way to determine the right service for you, and if we’re a good fit for making magic together, is to connect with me directly at the link below. I can’t wait to hear from you!

Katrina Owens holds a journal that says 'Don't be like the rest of them darling'
Brand Discovery is the extremely important, first step of branding for both personal and corporate brands.

Discovery & Strategy

The research and framework your brand needs to reinforce its unique position in the marketplace, to better reach your target audience.

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For Personal Brands

A deep dive on what makes you as a founder, solopreneur or influencer, stand out in your industry.

Your Personal Brand Discovery & Strategy includes the following:

  • Brand Presence Audit
    A review of your existing brand presence (website, social media, etc.) in the form of a SWOT Analysis. Easily understand the aspects of your brand that need immediate attention, and future consideration.

  • Competitor Review
    Review of 4 direct competitors, their strengths, and the opportunities to set yourself apart. And if you don’t know who your competitors are - I’ll help you find them!

  • Ideal Client Profile
    Who are they, where to find them, and the demographic / psychographic information you need to tackle future marketing and PR tactics (like brand design, advertising, etc.)

  • Brand Positioning
    Defining HOW and WHY you do what you do, and how you do it differently than your competitors.

  • Publicity Strategy
    - Social Media:     The optimizations your profiles need to attract your ideal client and stand apart from your competitors + a sample content calendar with 12 prompts you can easily use to create your own content.
    -     Public Relations: Tactical recommendations based on my five foundational elements of PR.

    - Website: An overview of the pages and information that should be readily available on your website, so you can easily build your online brand.

  • Roadmap to Success
    Sample Marketing Plan & Budget so you can understand what you need to do next to see success for your brand. This includes things like: estimated fees for brand and web design, paid advertising, and future programs with Knockout.

$1,500 +GST

For Corporate Brands

A comprehensive research and strategy initiative that provides marketing and leadership teams with outside perspective, key insights, and collaboration with company stakeholders, to develop refined positioning and messaging for your brand.

Your Corporate Brand Discovery & Strategy includes the following:

  • Goals & Objectives

  • Competitor Identification & Review

  • SWOT Analysis

  • Comprehensive Brand Assets Audit

  • Collaborative Brand Positioning Exploration with Key Stakeholders

  • Final Brand Positioning, Story & Value Statements

Custom quote required, please contact directly.

Brand & Publicity

Built on a foundation of strategy, I bring your brand to life through design, social media and public relations. For businesses on a smaller budget, I can give you the tools and training you need to do it yourself (while supported by me).

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Brand Development

It all begins with an idea.For businesses looking for a visual identity, voice, and online presence that is rooted in strategy, yet reflective of a greater vision, Knockout can facilitate a variety of creative brand design services.

This can include (but is certainly not limited to):

  • Visual Brand Identity (Logo, font & colour palette, sub-graphics)

  • Brand Voice, Language & Story

  • Website Design & Development 

  • Print & Digital Advertising Assets

  • Photography Creative Direction

Custom quote required, please contact directly.

Brand & Publicity Management

For businesses looking for more traditional consulting, Brand & Publicity Management is my signature service, focused on bringing cohesion to your brand presence, and amplifying your story using modern public relations methods.

While this Service is carefully curated to meet the unique needs of each business, it generally includes the following:

  • Social Media Content Planning and/or Management

  • Publicity / Public Relations Management & Outreach

  • Coaching for Internal Team Members (i.e. Senior Leadership, Junior Marketing Associates, etc.)

Custom quote required, please contact directly.

Publicity Coaching

For personal brands and small business owners looking to amplify their brand on a smaller budget, I offer Publicity Coaching that gives you the tools and training you need to grow brand presence and authority by effectively pitching yourself to the press.

Programs are offered on both a 1-month and 3-month basis, and include the following:

  • Your very own public relations playbook, tailored to your unique personal & business goals.

  • Starter media list including hand-picked 50 podcasts and publications, AND the contact information you need to reach out.

  • Pitch & follow-up templates, and the training you need to use them effectively.

  • Custom media kit, designed using your existing brand assets.

  • 1 PR Training Session + Follow-up Coaching Sessions to ensure your success in the program

  • Ongoing access to Katrina via WhatsApp, for questions and support during your program

The Self-Starter (1-Month Publicity Coaching Program): $1,500 +GST

The Support System (3-Month Publicity Coaching Program): $3,000 +GST, payment plans available.
Katrina Owens, founder of Knockout Directive, stands calmy in a white power suit under a rainbow. 
EVENTS & WORKSHOPS

Looking for your next guest speaker or educator?

If you have an audience yearning to learn more about personal branding, public relations or entrepreneurship, I provide thoughtful presentations and discussion to groups of all sizes.

Get in touch with me directly to learn more about collaborating on your next event.